Session on PR

June 17, 2016 | Online

Jaideep Shergill (Founding Partner at Pitchfork Partners) conducted this fantastic session. Jaideep co-founded Pitchfork Partners Strategic Consulting LLP on new year’s day, 2015. With an MBA in international business, Jaideep, until recently was the CEO of MSLGROUP in India.

Recognised as a thought leader in the Indian subcontinent, Jaideep has represented the marketing and public relations industry as a key speaker in many forums both in India and abroad including as a speaker at the World Economic Forum, East Asia in Jakarta in 2011.


The session was mainly focused on the following topics:

  1. How can startups use media, PR effectively ?
  2. How to pitch to media / journos ?
  3. How do startups create traction in media without or with minimal budgets ?
  4. What are the best practices ?
  5. How to build a differentiated brand?
  6. How to develop a messaging & communication platform?
  7. What are the various marketing strategies?

Have a look at few snapshots from the presentation:

Screenshot from 2016-08-12 11:00:42Screenshot from 2016-08-12 11:02:47.pngScreenshot from 2016-08-12 11:03:55.pngScreenshot from 2016-08-12 11:05:08


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