April 02, 2016 | XIME, Bangalore.
The workshop was conducted by Milita Datta – a Tech Product Marketeer. Milita has 8 years of rich experience as product marketing manager spanning across Digital Marketing, Inbound Marketing, Channel Marketing & product management for B2B Business. She has been associated with corporates like Reliance Communications, Ingram Micro and Sify technologies to define strategies in terms of lead generation, brand communication,visibility and generating content.
The workshop was mainly focused on the following topics:
- How SaaS marketing is different?
- Overview of Inbound and Channel Marketing in SaaS Business.
- Case studies of Zoho, Hubspot, etc.
Here are some snapshots of the presentation :
The insightful and example filled workshop lasted for two hours including Q & A. In all, the startups had plenty of takeaways – an understanding of inbound marketing and invaluable tips & resources for marketing their startups.